Do you know the difference? It’s funny because as a Personal Branding Photographer I often get inquiries from entrepreneur women in need of ‘some headshots’. I often wonder if it is just a matter of linguistics, or people really don’t know how portraits and headshots are different from one another. Sure, they both are important visual communication tools, and yes, a headshot *is* a portrait, since it is a representation of a person. Headshot is also (boring?), formulaic (head & shoulders/ horizontal crop), clean and realistic, and most likely has a ‘pleasant’ expression, and it *can* exude personality. It is just a formal representation of an individual in a ‘professional’ looking setting. I would even risk saying that it is only 2 levels up from a passport photo.
Portrait on the other hand can be a piece of art. It is created with an artistic license and inspiration (fun! interesting! unique! memorable!). It shows a variety of expressions as well as moods, various settings, body language galore, costumes and all kinds of attire, but most of all IT CAN TELL THE STORY of a person, and it hopefully EXUDES EMOTIONS IN YOUR IDEAL CLIENT, and that is a goal of well done branding, is it not?
Let’s leave headshots for corporate folks and insurance agents (and actors). As self employed entrepreneurs, let’s enjoy the fun and freedom to be represented in unique, free spirited, artistic ways that are brilliantly weaved into your personal story, (and your branding). I want to run in the meadows, play with sun rays, and capture you in a multitude of fabulous scenarios, sky is the limit!